Nikita Bier, a prominent advisor to Solana Labs and a successful app creator, announced that he is taking on the role of Head of Product at X. The move fuels growing speculation about X’s ambitious plans to transform into a comprehensive payments platform, and whether Dogecoin, a favorite cryptocurrency of X owner Elon Musk, will find a central role within its new financial ecosystem.
“Ladies and gentlemen, I’ve officially posted my way to the top,” Bier shared on X, confirming his new position. “I’m joining X as Head of Product.”
Bier, known for founding TBH, a polling app acquired by Facebook in 2017, posted a photo with Elon Musk on X, which Musk then re-shared. In his post, Bier praised X as “the most important social network in the world,” crediting it with shaping internet culture and global discourse, and playing a defining role in his personal and professional life.
Integrating Grok
In his new capacity, Bier stated his primary focus will be on integrating Grok, X’s in-house chatbot developed by xAI, deeper into the platform. His goal is to build “hyper-relevant timelines” that will help users better understand real-time conversations.
Bier’s appointment also signals a potentially deeper push into cryptocurrency integration as Musk continues to pursue his vision of an “everything app.” Since 2023, X has been actively acquiring money transmitter licenses across more than a dozen U.S. states, including Arizona, Georgia, and Michigan, laying the groundwork for its financial ventures.
Elon Musk confirms payments
In May, Elon Musk confirmed that X users would soon be able to make payments using a native currency called “X Money,” with beta testing for the service already underway ahead of a planned 2025 launch. This was further reinforced in June by CEO Linda Yaccarino, who outlined plans to support in-app investing and trading, aiming for full financial integration by year’s end. While existing information about X Money indicates it’s designed as a broader digital financial ecosystem, supporting payments and loans, the extent of its cryptocurrency integration beyond potential Bitcoin support and Dogecoin speculation remains to be officially detailed. The current market shows a separate cryptocurrency also named X Money (XMONEY) with a market cap of around $700K and a circulating supply of 10M, but it’s important to note this is distinct from X’s upcoming native currency.
Bier’s background as an advisor to Solana Labs adds another layer of intrigue to X’s potential crypto endeavors, as he brings significant experience from the blockchain space to the team. As X continues its transformation, the integration of AI, payments, and potentially a wider range of cryptocurrencies under Bier’s product leadership will be a key area to watch.
