Polymarket has partnered with Kaito AI to launch “attention markets,” a new type of prediction markets based on social media popularity and public sentiment. This expands Polymarket way past the traditional event based markets, like politics, macroeconomics, trends, and online influence.
By teaming up, Kaito will provide real-time data from platforms like X, TikTok, Instagram, and YouTube. It tracks two main metrics: mindshare, which measures how frequently a topic or person is mentioned, and sentiment, which monitors whether that coverage is positive or negative. Polymarket will use this data to create tradable markets, allowing users to speculate on changes in online attention.
The next step in socialFi evolution
The partnership was formally unveiled through Kaito AI’s official X account, marking the first public confirmation. Kaito described the initiative as “the next step into Attention Markets” in the announcement, adding that the rollout would happen in stages.
The move reflects the growing evolution of SocialFi, where online influence, engagement metrics, and digital trends are being financialized. In today’s crypto landscape, nearly everything, from news to internet memes to brand perception and even public sentiment, is slowly turning into a tradable asset.
The full rollout of attention markets is scheduled for early March, starting with numerous AI-related contracts. The company plans to build on later this year into entertainment, global events, and internet culture, with thousands of markets expected by year-end.
The debut follows a period of strong activity on Polymarket. In January 2026, Polymarket recorded $7.7 billion in trading volume, up 44% from $5.3 billion in December, making five back-to-back months of growth. In 2025, total trading volumes reached tens of billions of dollars, placing Polymarket as one of the leading prediction markets.
Recently, Kaito had to change its data model because X limited API access; it is now looking for other ways to measure engagement and influence. A larger trend is following this partnership in the crypto markets to turn social media trends into assets and tokenize online attention.
