A digitally native company, Globant, and Infobip, a global leader in omnichannel communications, have announced a strategic partnership focused on delivering next-generation AI-powered conversational engagement for enterprises.
The partnership will be officially showcased at the upcoming Saudi Retail Show in Riyadh from October 7to 8, 2025. Attendees at the shared Infobip-Globant booth will have the opportunity to experience first-hand how these integrated technologies can accelerate digital transformation for enterprises in the MENA region, enabling faster issue resolution, deeper personalization, and trusted interactions across every channel.
“Enterprises today are looking for innovative ways to reinvent how they connect with customers and build trust through every interaction. Commerce is entering an agentic era, where intelligent AI agents empower end-to-end, autonomous shopping and operational decisioning,” said Julio De Salvo, SVP of Solutions and Head of Solution Strategy & Partnerships for MENA & APAC at Globant.
They aim to empower enterprises with smarter, more personalized, and secure customer interactions at scale by merging artificial intelligence with omnichannel communications. The official report states that this will optimize corporate capabilities by accelerating innovation and strengthening engagement, to drive growth and loyalty across everything from shopping experiences to operational decision making.
“Our joint solutions are designed to deliver Conversational AI experiences resulting in improved customer engagement,” said Veselin Vuković, Chief Alliances Officer at Infobip. “By combining Infobip’s communications platform with Globant’s AI innovation, we are strengthening our ability to boost engagement and deliver more personalized customer experiences for end users.”
As both companies focus on meeting the needs of the fast-growing market, they say that the commercial world will benefit from the advantages of Conversational AI, integrated analytics, and interactive messaging apps like WhatsApp, empowered by authenticity and security. They showcase confidence backed by 24/7 support, rapid API integration, and global coverage to redefine customer engagement for the MENA region and beyond.
“Together with Infobip, we are leveraging this new era powered by AI technologies to unlock growth and deliver measurable outcomes,” said Julio De Salvo.
