AI has changed everything, except our need for each other. Even in a world ruled by code, we crave the personal touch. A hundred interviews prove it, but the real question is: what’s changed around us?
AI has permeated nearly every commercial space. Yet, surveys prove that humans need a personal touch to connect, with warmth, understanding, and authenticity, but AI has its limits. It is expected to be a tool that helps people achieve what they have in mind. Experts predict AI to have a mind of its own. When, and how far is it true?
The Pew Research 2025 recently stated that three in every four Americans prefer human-generated content over AI-generated. That’s not just a passing statistic; it’s a clear sign that even in an AI-saturated world, people value the human touch.
The OG fear of job replacements
Many studies show how AI could take over many jobs and reduce job opportunities. For instance, Sam Altman, investor and chief executive officer of OpenAI, said in 2023 that they will soon achieve Artificial General Intelligence (AGI), which will enable AI to do what humans do.
He said in one of the reports, “I’m confident that a lot of current customer support that happens over a phone or computer, those people will lose their jobs, and that’ll be better done by an AI,” as quoted by the publication The Mirror.
Andy Jassy, CEO at Amazon, stated in an interview with CNBC that Generative AI would roll out many jobs, requiring a smaller workforce, to handle the desks. Altman even predicted that up to 40% of jobs could eventually be automated.
However, recent reports showed a different story, where users prefer their issues to be handled by a human who understands their concerns, over a bot that only provides them a set of results for any query asked. While interacting with a real person, they feel more assured that their concerns are addressed.
Redbull vs AI
Redbull’s new campaign: “If it’s crazier than reality, it’s either AI… or Red Bull” was another gentle reminder that anything ‘mindblowing’ needs human creativity behind it. The campaign showed stuntmen in the air, redbull planes flying through the tunnels, stratospheric skydives, and driving through the water. Those weren’t codes or prompts but “feats of raw human daring”.
People reacted, calling the creator a genius, and how they feel more connected to the brand with their storytelling element: ‘no, it’s not a reel, it’s real’.
The real threat isn’t AI but what we might lose because of it
But what does the world truly fear — is it AI taking over, or human creativity fading as people choose easier, lazier ways to create with it? As Sam Altman mentioned in an open desk discussion with Livenow from Fox, his third major fear is that AI could become so deeply ingrained in people’s lives that they rely on it without truly understanding how it works.
A tool devised to be a helping hand to humans, but now feared to be the ‘only hands’ at work. Perhaps the real future of AI isn’t about replacing us, but reminding us what it truly means to be human.
