21Shares launched two new crypto exchange-traded products. The exchange-traded product provider 21Shares has announced the listing of the XDC Network ETP- XDCN, and Sui Staking ETP, ASUI on the SIX Swiss Exchange. Announcing the two new ETPs’ launch on X, the ETP provider said, “ASUI gives you regulated access to the Sui blockchain, XDCN brings trade finance innovation to your portfolio.”
What is ASUI?
The 21Shares Sui Staking ETP (ASUI) is fully collateralized with SUI tokens and replicates the performance of SUI. This gives investors an easy, regulated, and transparent path to gaining exposure to the Sui blockchain. Built for high performance, security, and scalability, Sui fuels the creation of dApps with its friendly, developer-oriented programming language and a novel way of processing transactions. ASUI ensures that investors have an easy way to participate in the growing adoption of the network while benefiting from its staking potential.
The XDCN “offers investors a liquid way to integrate the ETP, which tracks XDC, into their portfolios, thereby benefiting from XDC’s role in advancing blockchain-powered global trade.”
ETP grows significantly in the U.S. In recent years, ETPs have seen unprecedented growth and innovation. The global market, especially in the U.S., has reached record levels. In 2025, U.S. listings included more than 4,300 ETFs managing over $11.6 trillion in assets, which is almost more than double the figure from 2020.
Investor demand for low-cost, diversified exposure and product innovation was the catalyst for this demand. Active ETFs have become increasingly prevalent and continue to outpace passive funds in new launches, alongside specialized products such as buffer ETFs, single-stock ETFs, and tokenized asset offerings. Crypto ETP takes over mainstream adoption. Probably the most significant has been the mainstream adoption of crypto ETPs, particularly following the approval of spot Bitcoin ETFs back in 2024, which saw over $70 billion in assets attract by the end of the year.
Expansion has also been seen in Europe and the UK, with 21Shares, WisdomTree, and others launching a raft of crypto-backed products, while UK regulators reopened retail access to crypto ETNs from October 2025 under new investor protections. All of which means the rapid proliferation of products has made the ETP landscape increasingly complex, and there is a need for better investor tools and guidance. But signs are that regulatory bodies such as the SEC may ease rules, paving the way for even more innovative offerings, but cautiously optimistic given wider economic and geopolitical uncertainties.
