PaySelect, an independent digital platform for finding payment solutions, has officially launched with 15 major payment providers already on board. The platform is designed for businesses of all sizes, from small startups to large enterprises, and aims to bring a new level of transparency and efficiency to an industry often dominated by provider-driven sales.
At the core of the platform is the “Take the Test” tool, which helps merchants quickly find the most suitable payment gateways, POS providers, and cross-border partners. The tool matches businesses with providers based on their specific business type, transaction volume, and international needs.
Sissel Nielsen, the founder of PaySelect, said she launched the platform to disrupt the traditional payment landscape and give businesses more fairness, transparency, and choice. An experienced fintech entrepreneur, Nielsen has worked with leading payment providers across the Middle East and international markets for over a decade.
“For too long, merchants have had to navigate the payments world through word-of-mouth or provider-led pitches. PaySelect changes that,” said Nielsen. “Our mission is to empower businesses with data-driven, unbiased advice so they can optimize costs, increase efficiency, and scale with confidence. We are leveling the playing field by bringing clarity and choice to payments—and this is only the beginning.”
The PaySelect.ae platform saves businesses valuable time and money by aggregating and comparing solutions in one easy-to-use place. The service is free for merchants and has no hidden fees or commissions. Beyond simple comparisons, the platform offers expert recommendations tailored to specific industries, exclusive partner discounts, direct onboarding links, and consulting services for more complex businesses.
Payment providers also benefit from joining the platform. They gain access to a powerful channel for reaching targeted businesses actively looking for solutions. PaySelect delivers qualified leads from businesses whose needs match their offerings, raises their visibility among small and large enterprises, and speeds up the onboarding process. Being featured on the platform also enhances a provider’s credibility and creates opportunities for stronger partnerships.
With 15 providers already integrated and more to come, PaySelect is poised to reshape the UAE’s payment ecosystem. While the journey begins in the UAE, the company’s vision is to become a trusted global hub for connecting businesses with payment providers.
