With the motive of bringing more crypto integrations in 2026, the digital assets industry appears quite positive, particularly with multiple significant integrations already underway.
Here is the latest example of crypto in the shopping/retail industry, a well-growing niche that has already been making inroads into crypto. OnePay fintech firm, backed by Walmart, the leading global supermarket chain, has rolled out crypto payments for nearly 150 million shoppers in the US.
One significant point to note is that customers cannot directly pay using crypto through OnePay; instead, they must buy cryptocurrencies in the OnePay app, sell crypto, and when they tap for checkout, the crypto converts to USD, which is then used for the payment. That said, OnePay’s crypto deal in shopping is essentially about crypto-to-fiat conversion at checkouts.
Walmart-backed OnePay’s fintech initiatives are splendid
In October 2025, the Walmart-backed OnePay announced its plans to roll out crypto payments, trading, and custody services. Before this announcement, the payment platform had already dipped its toes into fintech ventures, including Klarna and OnePay installment loans for Walmart shoppers.
Besides, OnePay is also well-known in other financial initiatives, like integration with Synchrony Financial for the OnePay credit card launch, P2P payments, wireless plans, checkout, and retail integrations.
Looking at Walmart alone, crypto initiatives are not new to it. The retail giant has explored stablecoins, with the intention of launching its own stablecoin. The firm has also hosted Bitcoin purchase kiosks, allowing shoppers to buy the leading digital asset over the counter.
We have already seen multiple instances of the e-commerce and traditional retail shopping industry accepting crypto payments. Some merchants like Subway, Gucci, AMC Theatres, Expedia, Shopify, BigCommerce, and OpenCart have already taken their first steps in crypto.
In a nutshell, Walmart did not venture into crypto for no reason. Amid the growing traction for the retail and shopping sectors in crypto, OnePay has already assembled crypto plus financial services for Walmart. This trend of crypto integration in the retail sector is expected to boom as more firms continue to join the bandwagon.
