Veronika was born in a small town in Russia. As a teenager, she moved to Moscow, where her life began to take shape through two passions: tech and sports. She studied engineering business management at Bauman Moscow State Technical University, later completing a sports nutrition program at Stanford.
Climbing the corporate ladder in consulting
Her professional journey began in the corporate world. For nearly ten years, she worked in consulting with Big 4 and Tier 2 firms, leading large-scale digital transformation projects across various industries.
Fitness becomes a life-changing force
At the same time, fitness became a major part of her life. Since 2018, she has competed in fitness bikini contests and eventually became a certified judge. She even developed the official judging program for the Russian Bodybuilding Federation.
Discovering crypto in 2023
In 2023, Veronika discovered crypto. She was drawn to its promise of decentralized systems that could create transparent, inclusive, and rewarding communities. She saw an opportunity to bring this innovation into the wellness industry—a space she felt lacked motivation, personalization, and connection.
Starting over in Dubai
In April 2024, Veronika moved to Dubai. At first, the move was personal, part of starting a new chapter abroad. But it quickly became something more. Dubai became a place of reinvention and the birthplace of her wellness vision.
Building a Web2-first wellness platform
Launching a project as a solo female founder in a new country came with its challenges. Without a technical background, Veronika had to learn everything from scratch — tokenomics, compliance, smart contracts, and governance. She focused on making the experience clean, simple, and intuitive before adding Web3 elements.
More than fitness: A full wellness ecosystem
Her platform wasn’t just another fitness app; it was a full wellness ecosystem. She says, “The project is the way I share my philosophy with people.” Built from her own transformative fitness journey, Veronika wanted it to support real-life needs, especially for women. The goal: keep people motivated, build community, and make self-care enjoyable and sustainable.
Web3 features coming in 2026
The platform uses behavioral psychology and personalization to help users stay consistent. By 2026, she plans to introduce Web3 features, including tokenized rewards for healthy habits. Her vision isn’t about hype, but about using technology to genuinely support well-being.
Shifting from consulting to purpose
Veronika’s move from corporate life to fitness wasn’t sudden. Though she once dreamed of becoming a CEO in the corporate world, she eventually felt disconnected from her purpose. Fitness gave her strength and clarity, helping her realign her life with deeper values.
Crypto as a tool, not the mission
Even without crypto, Veronika says she would still be building her platform. The mission — to help people reconnect with themselves — came first. Crypto simply gave her better tools to scale, track progress, and make rewards meaningful.
Advice for fitness professionals exploring Web3
To other fitness professionals curious about crypto, her advice is simple: start with your users. Understand their needs, use blockchain to support their goals, and build trust from the beginning. Keep it simple and test early.
Looking ahead: Wellness that empowers
Looking ahead, Veronika envisions a full wellness ecosystem — still Web2-first, intuitive, and deeply personal. By 2026, users will earn tokens for healthy actions like staying consistent or helping others. Her long-term goal? To turn self-care into something not just emotionally fulfilling, but financially empowering.
