In a big show of faith in cryptocurrency, a major financial firm led by Brandon Lutnick—son of U.S. Commerce Secretary Howard Lutnick—has launched a huge new $3 billion Bitcoin project. It has the backing of big names like SoftBank, Tether, and Bitfinex.
The plan was announced on April 23, 2025. It follows a rising crypto market, boosted by President Donald Trump’s efforts to cut regulations. The goal is to make Bitcoin a key part of how companies manage their money. Imagine it as Wall Street’s version of what MicroStrategy did, but with $3 billion.
A new report confirms Lutnick’s big idea: to gather Bitcoin as a long-term company asset, much like MicroStrategy’s successful $21 billion strategy. This happens as Trump, in his second term, works to make the U.S. a center for crypto, removing rules and approving Bitcoin ETFs. “This isn’t a gamble—it’s a smart acceptance of Bitcoin’s place in today’s finance,” Lutnick said. He suggests buying Bitcoin in stages to prevent disrupting the market.
Why all the excitement? Bitcoin’s price just flew past $120,000. Big companies want in, and Trump’s supportive comments helped. Rich backers like SoftBank and tech experts like Tether are adding strength, while Bitfinex’s platform makes trading easy. Experts say everything is coming together perfectly. “Big players aren’t just purchasing—they’re creating things using crypto now,” said an experienced trader. “This $3 billion Bitcoin storage could cause a chain reaction.”
The partnership also shines a light on Tether’s evolving ambitions. Known for its $110 billion USDT empire, the stablecoin giant is now pivoting to institutional services. “We’re bridging the gap between TradFi and DeFi,” Tether CEO Paolo Ardoino remarked, while SoftBank’s involvement hints at crypto’s growing clout in its tech-heavy portfolio.
Retail traders, meanwhile, are riding the hype. Social media exploded with memes of Bitcoin moon rockets and “Lutnick the Bitcoin Baron” within hours of the news. The announcement propelled Bitcoin to $124,300—a 7% single-day jump—as speculators piled in.
But not everyone’s convinced. Skeptics warn of regulatory curveballs and Bitcoin’s notorious volatility. “This $3 billion Bitcoin bet assumes smooth sailing,” cautioned economist Lila Torres. “What happens if Trump’s policies stall or markets flip?”
For now, though, the message is unmistakable: Crypto is back in vogue, and heavyweights like Cantor are all-in. As Trump’s policies reshape the financial landscape, one question looms: Will the $3 billion Bitcoin treasury gamble pay off or become a cautionary tale?
