In a significant move bridging the entertainment industry with financial technology, Hollywood.com and Crypto.com have announced a new partnership. According to their joint press release, the collaboration will create a novel, U.S.-federally regulated entertainment prediction market dedicated entirely to pop culture. Crypto Hollywood prediction, a never-before-seen phenomenon, will soon become a reality.
The platform will allow fans to trade “event contracts,” enabling them to speculate on the outcomes of real-world entertainment events. This new marketplace will allow users to buy and sell contracts based on:
- Movie box office performance
- Award show winners
- Other key celebrity and pop culture happenings
The CFTC-compliant framework
The announcement spotlights the platform’s regulatory status. Crypto.com is launching this new market through its U.S.-based, CFTC-registered affiliate, called Crypto.com Derivatives North America.
The Commodity Futures Trading Commission (CFTC) keeps a close eye on things. This means the offering isn’t just out in the wild—it’s officially regulated and treated as a legitimate financial product in the U.S. That kind of oversight is a significant issue, especially when compared to the unregulated offshore markets. It’s a core piece of the partnership’s whole strategy.
Crypto.com is rolling out a B2B approach, using its regulated derivatives platform to break into new markets where people are really paying attention. Just a few days ago, Crypto.com announced a similar deal with Truth Social. They’re on a mission to plug their tech into big, established brands.
Executive vision
Mitchell Rubenstein, Co-CEO of Hollywood.com, stated the partnership is “launching the first prediction platform dedicated entirely to movies, TV, video gaming, Broadway, pop culture, and celebrities.”
Travis McGhee, Managing Director at Crypto.com, Derivatives North America, added: “As prediction markets continue to grow and be part of a customer’s trading and investment strategy, we are excited to partner with a leading entertainment media property to offer customers a new way to engage with their favorite content.”
This venture marks a direct fusion of Hollywood.com’s deep market access with Crypto.com’s secure, regulated trading infrastructure. The platform aims to capture the passion of entertainment fans by offering them a novel and compliant way to engage financially with the content and celebrities they follow.
