Rumble, the video platform best known for hosting Donald Trump’s Truth Social, is making a bold leap into artificial intelligence. On Monday, the company announced plans to acquire German AI cloud powerhouse Northern Data in a deal valued at about $767 million, sending Rumble’s shares soaring more than 25% in premarket trading.
Powerful computing at Rumble’s fingertips
The all-stock deal marks Rumble’s most ambitious move yet as it seeks to evolve beyond social video into a player in the AI infrastructure race. Northern Data, known for its vast data centers and high-performance GPU clusters, will give Rumble access to serious computing firepower — including 22,400 Nvidia graphics processing units once the acquisition closes.
The details of the deal
According to media sources, Northern Data’s shareholders will receive 2.0281 Rumble shares for each share they hold, valuing the company at a slight 12.99% discount from its last closing price. Though lower than the initial offer Rumble made in August, the new agreement comes with perks: a $150 million GPU-leasing partnership with crypto heavyweight Tether, which already owns nearly half of Rumble. Tether also plans to become a major customer of the new AI-driven entity.
Adding to the intrigue, Rumble has promised $200 million in tax liability support, helping Northern Data navigate the complex financial terrain of the merger. Once the deal is finalized—expected in mid-2026—Northern Data’s shareholders will own 30.4% of Rumble, and the German firm will delist itself from public trading.
Strategic timing amid market uncertainty
For Northern Data, the merger offers a lifeline after a turbulent year marked by market uncertainty and the withdrawal of its annual forecast. For Rumble, it’s a statement of intent: the company is no longer just a home for controversial voices—it’s positioning itself as a serious contender in the AI cloud arms race.
