Sami Waittinen began his journey into the Web3 and crypto space at Binance in 2021. Now, with three years of experience as the CMO of Trust Wallet, he says that maintaining close ties with users and the community is what has driven him forward.
Trust Wallet’s clear mission
With 200 million users, Trust Wallet stands by its mission to be the leading self-custody wallet. The company is moving toward addressing traditional finance with the intent to replace banks and centralized exchanges, emphasizing the foundational principle: “your keys, your crypto.”
We want Trust Wallet and self-custody to be the preferred way for users to store their digital assets now and in the future
Sami Waittinen, CMO, Trust Wallet
He added that the founder, Viktor Radchenko, developed the platform to allow users to conveniently access all their assets directly on their phones.
Self-custody means that all of a user’s assets, including cryptocurrency, exist on the blockchain and are directly owned by the user. To maintain self-custody, users must securely store their seed phrases physically, never digitally.
“We have more than 35% of the market share, sometimes even 40%,” Waittinen added. “Secondly, it’s the tech. We are multi-chain. We have all the key aspects directly within reach of the wallet. So you can swap, hold, and earn.”
Super-apps: The next trend of all-in-one applications
Waittinen addressed the concept of Trust Wallet as a “super-app.” He clarified that this approach is a natural merger with self-custody, achieved through a simple design that lets users view assets from over 110 supported blockchains in one wallet.
As a super-app, Trust Wallet focuses on keeping the user experience and features easy to understand, consolidating activities, from trading and earning to engaging in prediction markets, directly within the app.
The transformation towards digital identity
Waittinen believes the evolution of wallets toward digital identity layers is not far away. While Trust Wallet remains fully self-custodial and does not require KYC—prioritizing user privacy and anonymity — he views the identity layer as “pretty natural”.
Blurring the line between Web3/crypto and TradFi, Waittinen confirms this direction, stating that Web3 wallets like Trust Wallet are becoming a “passport to the global economy”.
Approaching engagement and adoption through market trends
Waittinen identifies “Stablecoin Earn” and prediction markets as two major features driving user engagement. Analytics suggest that prediction markets are a compelling way for users to interact with the ecosystem. Starting with Murat, the initiative has integrated with Polymarket and Colship to create a multi-chain marketplace. Waittinen noted that prediction markets are currently the primary hype in the crypto sector.
Cultural tokenization of memecoins
Having spoken about the cultural tokenization of memecoins before, Waittinen expanded on his view, stating that the initial appeal of memecoins catered to entertainment and cultural engagement, with profit as a byproduct. He believes they largely reflect market trends and user demand.
The Trust Card and PayFi solutions
Waittinen concluded the conversation by discussing exciting developments for Trust Wallet, including the launch of a Trust Card, a PayFi solution, and a potential SocialFi initiative. “We believe these projects represent the direction the industry is heading,” he added.
