International digital assets PR firm, YAP Global has appointed Otto Jacobsson as its new CEO.
Jacobsson has been with the firm since 2020, serving as CFO. He now aims to expand the business globally, as the institutional adoption of digital assets continues to grow, with stablecoin market capitalization exceeding $300 billion and clear crypto regulatory frameworks supporting it.
The crypto industry is maturing, with regulators, banks, and policymakers increasingly engaging with digital assets. I’m honoured to step into the role of CEO of YAP Global. Samantha Yap, founder of YAP Global, has built an exceptional team focused on telling stories and building trust in this growing industry. Now, crypto-native communities are evolving into major fintech, institutional, and capital markets players, and we are excited to support them on that journey.
Otto Jacobsson, CEO, YAP Global
Jacobsson plans to focus on three strategic business growth areas, including the professionalization of YAP’s services as well as its advisory capabilities, leveraging its position in the UK, US, Singapore, and the UAE.
Furthermore, the plans include a strategic focus on expanding services beyond traditional media relations to extend YAP Global’s expertise into content creation, event management, and creative campaigns.
Founder Samantha Yap hands over to CFO Jacobsson to lead YAP Global’s next phase of growth. In his position as the CFO, he oversaw the firm’s financial operations and supported international expansion of the brand while leading business development efforts, winning key clients and mandates.
Crypto is growing up, and so is our agency. As digital assets gain mainstream adoption and regulatory clarity, the industry is entering a new phase where strategic storytelling and deep expertise are more important than ever.
Samantha Yap, Founder, YAP Global
Samantha also added her views on Jacobsson, saying, “With Jacobsson leading YAP Global, we’re ready to expand regionally and globally, delivering creative, high-impact campaigns that help our clients navigate this rapidly evolving landscape. We aim to continue to be the go-to PR firm for anything related to digital assets and crypto.”
